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For those who have already bagged a deal with some renowned publisher need not think about the publishing part; those who haven't but would like to see their literary works published and read, knowing about the basics of publishing a book can work wonders for their future.

There are two sides to the story of publishing a book:

* Publishing a book through a renowned publisher: Taking this step shall require finding a literary agent who shall act as a liaison between the author and the publisher. However, literary agents mostly sign the contract after a book has been self-published. Accompanied by a stellar marketing plan, the chances of finding an agent triples and the initial contact soon change to a long-term business relation. * Self-Publishing a book: A smart choice but only if there's money to back-up the process. Though publishing a book on one's own is a cost-effective option and the returns are better than what standard royalty contracts promise, there are certain drawbacks that also need to be considered.

To start off, a person needs to find out an affordable publishing house that promises quality work and minimum print-run. Print-on-demand option must be present as well as distribution capability. However, one must also remember that the number of copies is inversely proportional to the printing costs. To decide on a printer, samples of their works can be of major help.

For publishing a book and to make the process commercially viable, it's important to compare between competing titles to ensure that yours have more in offer than the rest. Finding out the individual sales figures shall also give a fair idea about how much can be earned through the literary work. This shall also provide a fair idea on choosing the size and format of the book.

The most important thing still remains that one needs to find out a good publishing house if he wants success by publishing a book. What makes a good publishing house, then?

* A good publisher usually offers some form of non-refundable advance that is adjusted later from the royalties accrued on the sales.

* A good publisher usually offers 6 to 8 percent royalty on the retail price of the paperbacks and 10 to 15 percent of the retail price of hardbound books. But variations are there as well; for coffee-table books or reference books, the larger investments and production work upfront eat into the advance payments.

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