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Penguin Books
Penguin Books
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The British has so far contributed a lot in the literary domain and publication houses comprise a large portion of it. That brings into mind the Penguin Books; from paperbacks to classics, it has been a long way for them. Penguin books were founded in 1935 after Allen Lane decided on providing quality writing at a price cheaper than the rest. From bookshops to train stations, general stores and corner shops, Penguin books had established a monopoly through the paperbacks, which also happen to be the brand's most emblematic products. At present, Penguin Books stands as a part of the Penguin Group under Pearson PLC and is the leading publisher for the UK, New Zealand, Australia and India. One of the major factors that gave the books from Penguin the necessary mileage is the design that was far from the gaudiness produced by other paperback publishers. The simple appearance of three horizontal bands came up as a result of this, with the upper and lower band representing the code of a specific series - orange and white representing general fiction; green and white for crime fiction; maroon for the travel series and dark blue for biographies. Penguin books made a breakthrough in 1937 with George Bernard Shaw's The Intelligent Woman's Guide to Socialism and Capitalism, though under the imprint of Pelican Books. Other famous titles of the same era from the Penguin books are as follows: * Aircraft Recognition by Saville-Sneath, RA. * The translation of Homer's Odyssey by E. V. Rieu (Penguin Classics). * Ariel: a Shelley Romance - Andre Maurois * A Farewell to Arms - Ernest Hemingway * Poet's Pub - Eric Linklater * Madame Claire - Susan Ertz * The Unpleasantness at the Bellona Club - Dorothy Sayers * The Mysterious Affair at Styles - Agatha Christie * Twenty-Five - Beverley Nichols Penguin books are incomplete without a mention of the Penguin classics; the imprint deals in classics from the Greek and Roman era to Victorian Literature and modern classics. However, controversies go hand in hand with fame and Penguin books are no exceptions. Penguin Books underwent some disputes over names and trademarks out of which, the case of Penguin Software is the most notable one. Among the more recent incidents, the book katie.com caused quite a few problems for the owner of the domain, the details for which can be found at the website.. |
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