Online Publishing

Recognizing the challenge

First thing first - why are we going berserk over this online publishing thing so much? And what are the factors that are making us embrace online publishing more than how it was done the traditional way? We shall sneak a peek at all those and shall try to delve out what made Web publishing gain an upper hand despite the challenges it puts forth in terms of the preferences of the regular web user.

The challenge comes primarily in finding out:

* What a web user is really looking for. * What he/she needs to learn. * What to provide so that the reader's need is satisfied.

Why the Web?

We can consider the Web as the highest example of democracy where every person has the freedom to express. Thus, online publishing is something with which one can make the world lend an ear to. But this also makes online publishing a never-ending race backed by the abundance of topics; failing to feed the online directories can make a person lose reputation much sooner than what it took him to build it up. The other grounds on which online publishing has flourished are:

* Low or no cost of delivery of the content for publishing online.

* Almost no time is required to make the content reach a global audience. This is because a website is always on and always available.

* No production cost in terms of typesetting and printing.

* Previously added content can easily be archived and traced back through simple searches instead of ravaging through sky-high paper stacks.

* Constant updations and adding of fresh content is not restricted by publication dates.

* The process can be automated.

* The global reach makes a lot of niche subjects to become commercially viable through publishing on the web. This is because an online publisher can evaluate real-time what's hot and what's not. The rest depends on the publisher's market intelligence.

* Online publishing is not restricted to still photos and text only; multimedia formats including audio and video have become an integral part of online publications.

Conclusion

It is the comment by Rupert Murdoch that establishes the future of online publishing the most - "I believe we are at the dawn of a golden age of information - an empire of new knowledge. It is difficult - indeed dangerous - to underestimate the huge changes this revolution will bring to print media or the power of developing technologies to build and destroy companies"

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